Students headed for college this fall can expect a slew of new efforts aimed at preventing campus sexual assault. A federal law that took effect this summer requires schools to offer programs to help raise awareness and lower risk. It was once a tiny niche market, but it is now an exploding industry with everything from fingernail polish that detects date-rape drugs in drinks to necklaces that hide mini panic buttons — and all kinds of crash courses on how to get and give consent. "Every other day there's a new group sprouting up offering slick advertisements and products," says Sharyn Potter, a researcher at the University of New Hampshire. Schools don't want to risk stiff penalties, and "corporations know that these administrators are panicking ... and shopping," she says. Potter says UNH can barely keep up with demand for a program it is selling called Bringing in the Bystander. Cited by the White House as one of the most promising, the program teaches students to recognize when
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